o camiño empeza agora
Every day, every moment is a new beginning. We spend half a life trying to discover or preparing what will come next and the other half thinking about everything that has passed. Our past may offer the foundations and the future can inspire us. In spite of that, the here and now is the real moment, where we can construct and change our lives.
Our logo is a master key to understand our concept. It’s a heart nourished by its own roots, our origins, our experiences, all the ways we walked. This heart has branches like arteries that represent our objectives, our purposes, our dreams and the willingness to touch the sky. Between the past and the future, the rose shines. In the centre of the heart we can comprehend our past and our objectives for the future. Only in the here and now we may have conscience of our lives. With our logo we try to reflect what we felt when we arrived in Compostela at the end of the Camino de Santiago. Something has changed through those days with no other worries than walking. In some way, we didn’t want to reach the end, but we understood that this end was not final: the camino is always restarting, the way begins now (o camiño empeza agora).
When we live in the present moment, we can have experiences of quality, being aware of them and charged with emotion. Emotion is what allow us to manage our present. With this idea we shaped this project. With this idea we started ‘o camiño empeza agora’. We value the emotion that each craftsman, each producer and each writer put in their creations.
We like people and we would like to offer them a close personal attention. This way, we believe in local businesses, because they offer a more personalized and warmer customer service. We stand for local shops because they generate more local wealth and contribute to the development of the local communities. New technologies allow us to present our products to the world. Anyone can buy what we have to offer and this relation always make us remember of our way of life.